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Arpan
Promotional Initiative |
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Aseed
has been promoting the brand name Arpan
(Aseed Rural Producers Association Network) for
marketing of products produced by rural producers
as an initiative towards creating livelihood for
people and making themself sustainable. The product
range includes food
processing items like jams,
sauces, pickles, juices, murabba etc. and other
durable items including carpets, brassware, silk
related items, etc. CSM also linked up with the
local NGO to promote their products under the
umbrella of ARPAN.This exposure is helpful to
rural producers to sustain the market competition
and improve the quality of their products. |
Recently,
Aseed has launched their new
product of Silk like silk sarees, silk kurta,
silk clothes, silk suits, silk curtain etc. with
name silk
handloom cluster from Bhagalpur,
Bihar. The FPO licence of the brand is also helpful
to the producers to add the reliability factor
to their products and they have ample opportunities
to acquire information regarding the demand of
the consumers, technologies for improvements,
etc. The network also plays an important role
in guiding the micro enterpreneurs towards the
market linkage opportunities available in their
local markets to help them acquire sustainable
livelihood. We are hopeful of harnessing necessary
resources from our promoters and project partners
like SIDBI, NABARD & DASP to realise this
dream. |
In
order to promote rural products Aseed has been
organizing melas and exhibitions at district and
grassroot level in different parts of the country.
The recent mela organized in Bihar, is one of
the poorest districts of the country was a thrilling
experience for the organization. The opening of
Mela, early 2006, was colorful that coincided
with farmer's forum Gosthi (Kisan Mela) initiated
by District Agriculture, officer Arrah. Mela was
not purely display of good and services of different
units willing to join the event. It was taken
up to stimulate the process of learning and interaction
with local development authorities with farmer's
groups, youth along with new and budding entrepreneurs. |
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Important
Pictures of |
Arpan
Products |
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Arpan
Mela 2006 at Bhojpur, Bihar |
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| Arpan
Products |
Network
Areas |
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Haryana |
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Haryana |
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Jute Bags, Shoes, Carpets &
Blankets |
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Mewat, Jind, Bhiwani & Rewari |
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Bihar |
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Bihar |
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Food Products, Carpets & Handloom
Cluster |
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Arrah, Muzaffarpur, Motihari & Bhagalpur |
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UttarPradesh |
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UttarPradesh |
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Glass
Beads, Brassware, Handicrafts, Carpets, Organic
Fertilizers & Food Products |
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Baghpat,
Moradabad, Hathras, Aligarh and Mirzapur |
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Annual
Membership Fees |
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For
SHGs & NGOs : Rs. 400 |
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For
Corporates : Rs. 1000 |
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For
Individuals/Partnership firms : Rs. 750 |
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For
International Organisations : $ 100 |
To
Obtain Membership Form, Please write to |
Marketing
Co-ordinator, ARPAN., C-8/8007,
Vasant Kunj, New Delhi - 110070 |
Phone/Telefax
: 011 - 26130635., Email
: admin@aseedinternational.com |
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